Our Story
Legendary Living
Shaped By
Those Who Call
Hoboken Home
With design by Nastasi Architects that embraces the historic framework of the Chambord Building, and living spaces crafted by D&G Interiors that channel the site's dynamic spirit, Southend Lofts reflects both a respect for heritage and a vision for Hoboken's future; one brought to life by designers, architects and developers all deeply tied to the city.
Masterfully
Styled By A
Local Team Of
Esteemed
Architects,
Designers And
Developers
Crafted With History,
Designed For Today
“The ash flooring used in the residences at Southend Lofts is a materiality chosen to honor the city’s connection to the origins of America’s favorite pastime. Just as the baseball players of yesteryear relied on their ash bats to carve their legacies at Hoboken’s Elysian Fields, our modern use here continues a tradition of strength, beauty and durability.”
- D & G Interiors + Design
The Evolution Of Luxury
Since 1893, this historic address has reflected Hoboken’s spirit of progress and reinvention. Today, Southend Lofts carries that legacy forward, continuing as a symbol of everyday innovation and American heritage.
1893
R.B. Davis Co. established operations in Hoboken and began manufacturing Davis Baking Powder, Cocomalt, and My-T-Fine Pudding from a factory located in the city’s South End.
Dubbed “Factory Fresh,” founder Robert Benson Davis’ major innovation was a unique air-tight can with a spoon scraper built into the lid, a design that persists to this day.
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1900-1920
A fixture along the city skyline for decades, the factory’s iconic rooftop sign was famously used to promote Davis’ popular pudding, earning it a nickname of “The My-T-Fine Building.”
Meanwhile, the “baking powder wars” saw a period of playfully competitive advertising that inspired strong consumer loyalty to brands, and brought national attention to this home-grown business.
1970-2020
Davis continued to manufacture and distribute popular products from its location between Jackson and Harrison Streets through the 1960’s, after which the building passed to the hands of Chambord Inc, purveyors of custom wallpaper.
Following Chambord’s occupancy, 38 Jackson Street was home to a number of smaller, artisan creators and entrepreneurial businesses, cementing its role in the city as a home for innovation.
Today
Southend Lofts honors the past by preserving elements of the original factory throughout its vast residences and luxurious amenity spaces like “The Davis Hall Atrium.”
This transformation, handled with care by the Taurasi Group, represents the start of an exciting new era for this beloved Hoboken location.